What is a market?

You are here:

A market is a set of choices.

If you have free choice of alternatives, you have a market.

The alternatives to a market are:

  • a monopoly (or oligopoly) in which there is only one supplier (or a handful of powerful suppliers) available to you,
  • a tyranny in which someone else takes away your choice by forcing you to accept theirs, or
  • a marketplace in which aggregators create sets of choices which benefit their shareholders more than they benefit us.

The purpose of offerbots is to allow each person to create their own markets (sets of choices). By distributing control over our markets we can increase the diversity of our markets and broaden the distribution of our economy (and our society and information).