Why do we need offerbots?
The problem in 4 paragraphs
You and I constantly make offers which invite other people to interact with us – to trade with us, share with us and receive information from us. These offers are the organizing principle of our economy, society and information.
Making and receiving offers consumes our attention, making it scarce. To find the best offers we need external offer processing – something outside of our brains which gathers, considers and filters offers on our behalf. This is why we use Google, Facebook, Amazon, newspapers, shopping malls, television stations and supermarkets – they’re aggregators who generate maps (simplified representations of offers) which we use to navigate and participate in our economy, society and information.
These aggregators do not have our interests at heart. They do not create free markets – they create two-sided marketplaces which take our money, efficiency and opportunities. They’ve significantly distorted economy, society information and may, if we don’t bypass them, hollow out our economy, society and information until they collapse.
The problem in detail
The best way to understand the problem is to read these articles in the following order:
|Offers & Attention||How does our economy, society and information function? What prevents us from participating?|
|External Offer Processing||How can we find the best offers (and navigate our economy, society and information)?|
|Aggregators||What do aggregators (search engines, social networks, etc.) actually do?|
|Techno-Kleptocracy||What are the aggregators really doing?|
|Collateral Damage||What problems are caused by aggregators?|
Learn more at The Solution